Project
(The can follows your cursor — click it to switch flavours)
Overview
A fictional craft beer brand for people who fish — three labels, three catches, and a can you can push around in the browser. Illustrated in Illustrator, built in Blender, and put on the web with Three.js.
(01)
The lineup
Three catches, three cans — fish, crab and seaweed — each with its own label illustration. Keeping one layout system across all three lets the illustrations carry the difference, so the range reads as a family rather than three separate products.
(02)
The label
Illustrated in Illustrator, wrapped onto the can in Blender, then brought to the web with Three.js. Drawing the artwork flat first meant the same file could serve print mockups and the live 3D model without redrawing anything.
Next project
Black Hole